CLIENT:
REBO
Description:
The first bottle that cleans the planet as you drink
ABOUT:
By 2050, our oceans could be swimming with more plastic than fish if we just sit back and do nothing. Inspired by this shocking stat, we decided to join forces with an ex-P&G client and launched REBO, a smart reusable bottle that does more than just quench your thirst - it helps clean up the planet, too. It measures how much water you drink and shows you the plastic waste you're dodging by not using single-use plastic bottles. But the best part? Every time you drink a whole REBO bottle, a plastic collector from Parley picks up a plastic bottle that's polluting up our environment (it's like the idea of carbon credits, but for water instead). What started as an impossible idea, eventually transformed into a successful crowdfunding campaign that raised €220K, leading to a collaboration with Adidas. And believe us, this is just the start....
Details:
Role:
Co-founders & Creatives
Director:
Marc Gallifa
Prod. Co.:
La Cosa
Colour:
Cheat
'IS THIS THE ULTIMATE ECO WATER BOTTLE?'
Forbes
‘THE SKETCH-TO-SUCCESS STORY’
We experimented with all sorts to design REBO. We tried screw caps, one-push caps, and even odd-shaped ones. We adjusted size, going bigger, shorter, flatter, and slimmer. It was a journey of trial and error to find the perfect balance of style and function.
'THIS WATER BOTTLE KEEPS YOU HYDRATED AND HELPS CLEAN THE PLANET — FUTURE BLINK'
Mashable
'€220K RAISED IN OUR CROWDFUNDING CAMPAIGN’
With a monumental 1100% increase over our initial €20K target, we raised a remarkable €220K in our crowdfunding campaign. Not only that, but we delivered REBO to backers eagerly investing in our project across 18 different countries.
‘REBO PARTNERS WITH ADIDAS’
In a two-year partnership with Adidas and Parley for the Oceans, our bottles have sold out, becoming a best-seller online. A clear win showing the power of combining sports, innovation, eco-consciousness, and most importantly, believing that impossible is nothing.
'THE ULTIMATE SMART BOTTLE WITH A PERSONAL HYDRATION COACH'
Adidas
‘RECYCLING OUR LOGO TO CREATE AN ALPHABET’
We created a branding true to the values of the brand, morphing our logo into a full alphabet. This blend of creativity and consistency strengthened our visual identity, embedding the unique REBO mark in all our communications.
