As the Official Airline of the FIFA Women’s World Cup France 2019™, Qatar Airways aimed not just to connect destinations, but also to inspire future generations to dream big. 'Qatar Airways’ Newest Destination’, wasn’t just a fairy tale destination on the map but a world where football reigns, where dreams take flight, and thousands come together to celebrate. In this world, we invited viewers to witness female footballers of monumental proportions play above cheering crowds, igniting a sense of awe and shared euphoria. The campaign, launched ahead of the Women's World Cup, resonated with a global audience, reflected in the millions of views it gathered on YouTube. This demonstrated that the 'Newest Destination' not only brought global football fans together but also inspired young girls to reach for the stars.