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QATAR AIRWAYS

99% Match 2019 1 Season HD
12+ sports, empowerment

A destination to empower little girls to dream big.

As the Official Airline of the FIFA Women’s World Cup France 2019™, Qatar Airways aimed not just to connect destinations, but also to inspire future generations to dream big. 'Qatar Airways’ Newest Destination’ wasn’t just a fairy tale destination on the map but a world where football reigns, where dreams take flight, and thousands come together to celebrate.

Cast: Víctor Morón, Jose Hernández
Director: Ben Scott
Genres: Advertising, Film, Sports
This series is: Inspiring, Epic, Empowering
Reviews:
"Big brands go viral with Women's World Cup ads" - AdAge

Episodes

1
1. The Brand Film 1m

We invited viewers to witness female footballers of monumental proportions play above cheering crowds, igniting a sense of awe and shared euphoria.

2
2. Outdoor Campaign OOH

Bringing the magic to the streets with epic outdoor billboards right in time for the tournament.

3
3. A Larger Than Life Destination 15s

From a fairy tale to the big screen, this is how we brought the magic of our newest destination to the world.

4
4. Making Of BTS

A behind-the-scenes look at the VFX and wirework required to make monumental footballers fly across the stadium.

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Qatar Airways

A destination to empower little girls to dream big.

Hero
OOH Poster
Client

Qatar Airways

Agency

180

Role

Senior Creatives

Director

Ben Scott

Prod. Co.

RSA Films

Post

MPC

Official Airline of the FIFA Women’s World Cup France 2019™

As the Official Airline of the FIFA Women’s World Cup France 2019™, Qatar Airways aimed not just to connect destinations, but also to inspire future generations to dream big. 'Qatar Airways’ Newest Destination’ wasn’t just a fairy tale destination on the map but a world where football reigns, where dreams take flight, and thousands come together to celebrate.

In this world, we invited viewers to witness female footballers of monumental proportions play above cheering crowds, igniting a sense of awe and shared euphoria. The campaign, launched ahead of the Women's World Cup, resonated with a global audience, reflected in the millions of views it gathered on YouTube. This demonstrated that the 'Newest Destination' not only brought global football fans together but also inspired young girls to reach for the stars.

"Big brands go viral with Women's World Cup ads"

AdAge
OOH Campaign
A larger than life destination

From a fairy tale to the big screen, this is how we brought the magic of our newest destination to the world just in time for the FIFA Women’s World Cup France 2019.